Click here for Tip #2: Offer a Move-In Special Offering a simple $5.00 gift card to a local store or a small gift to all persons who tour your apartment building is a great incentive for people to not only visit your property but WANT to sign up afterwards.  Upon arrival, ask the prospect residents […]

I had the pleasure of attending Multifamily Insider's webinar yesterday on resident retention in apartment buildings.  The presentation was full of very useful research, facts and suggestions for the property management industry.  In particular, I feel that the information in regards to maintenance requests and how they correlate to tenant satisfaction is very useful to […]

In my last two posts, I talked about how and why to create an apartment leasing video. Now lets spend a final moment talking about where this video lives in your online apartment marketing scheme.

Property Management in Los Angeles: Part 2 of how to use video to lease apartments

“We will be facing a severe shortage of apartments in the next few years, which will increase the cost of housing for consumers,” Sharon Dworkin Bell, senior staff vice president of the National Association of Home Builders, said at this week’s convention in Las Vegas. “We believe we should have 300,000 starts every year to have a stable market.”